Our years of fitting room experience have taught us a thing or two (or ten) about finding the exact right bra for every woman. And usually the conventional wisdom in the fitting room is “every woman is different so every bra will fit each woman differently”. Fit is so personal, it’s good to keep this in mind. Sometimes, though, there are those rare pieces that function like some sort of magical “sisterhood of the traveling pants” for lingerie, a gorgeous workhorse that is equally as stunning/comfortable/flattering for a 30A as it is for a 36G. With its impeccably smooth shape, pretty stretch lace trim, and lovely seasonal palettes, the best-selling-for-a-reason Natori Feathers Contour Plunge Bra is just such a unicorn. How do we love thee? Let us count the ways.