When we opened the very first Journelle in Union Square in 2007 (how time flies!), we stocked our shelves with our favorite lingerie: classic French lines, bold newcomers, hard-to-find luxe loungewear, gorgeous, easy-to-wear basics. And though we will always love the lingerie lines that first kindled our lingerie obsessions, we’ve always dreamed of launching our very own collection. That beautiful glimmer was always there in the back of our minds, teasing and tempting us like the ultimate daydream. But we knew we couldn’t get ahead of ourselves just yet. First things first. We focused on our stores, forming rich relationships with our customers—women like us, kindred spirits who wanted something more from their everyday pieces, and were just as wild about a lovely unlined lace demi or the perfect plunge as we were—and educating them about fit and what it means to be #EverydayJournelle.
So when the time came to make that beautiful daydream a lovely, lacy reality, and design our own collection, we knew that our customers, like us, wanted more fashion, more unique silhouettes, more unlined styles, while having high standards when it comes to fit, quality and value. In short, the Journelle woman wants more beautiful, affordable pieces that make her feel fabulous everyday. The result is the Journelle Collection (which gives us goosebumps to say), our very own line filled with gorgeous, decadent laces, gold hardware, lovely soft palettes, and silhouettes that make us all feel that much more confident or beautiful in our day-to-day routine. After all, and above all else, we believe everyday should be lovely, starting at the underpinnings.
Sit back, relax—grab some rosé (or some bubbles)—and let our fearless CEO, Claire, take you through our lovely launch event. Riiiiiight after you can shop our collection here.