When we began planning a holiday catalog and the inevitable “well what should it look like?” question came up, instead of trying to create and extravagant story, we decided to stick to our roots. It sounds like a simple idea, but what it meant, was that we were going to tell the story of the Journelle girl. From waking up and sipping coffee in her kitchen, to decorating her tree with fairy lights, to reminiscing over holiday party memories surrounded by confetti and last night’s champagne, our catalog shows holiday lovely.
You can browse our catalog here, but we thought we’d also give you a behind the scenes peek. Enjoy the unofficial- iPhone-shot Journelle Holiday 2014 Catalog below: