Breast Cancer Awareness Month

| Life, Lingerie


You know us––we’re always up for those lovely, rosy shades, but this month, we’re loving pink for a whole new reason. October is Breast Cancer Awareness Month, and to help spread the word, along with life-saving treatment and support, Stella McCartney is donating a portion of the sales of the Gemma Wishing set in honor of the cause. For every piece sold this month, part of the sales will be donated to the Linda McCartney Centre for breast cancer research and treatment.

And now, from Stella McCartney herself, a bit about her dedication to this project.

Supporting Breast Cancer Awareness is an issue that’s close to your heart. What’s been your biggest motivation in raising awareness? 

Awareness about breast cancer is one of the most important things in the world. There are so many women affected by this terrible disease and even more people affected by the loss of the incredible women in their lives. It doesn’t just affect the person with the illness, but affects everyone around them and their loved ones.

There are preventive ways that can help; having knowledge of your body, maintenance and upkeep. Raising awareness on breast cancer is critical. Women these days are extremely busy. They have huge lists of things to do every day, but health has to be on the top of the list, it must be a priority.

Kate Moss features in the awareness campaign – how was her involvement with this initiated?

Kate is in the campaign because we have known each other for a long time and she kindly agreed to be part of it on the day of our Winter 2014 ad campaign shoot.  It’s also a big deal for Kate to bring awareness to this cause- it’s something that she has never done before. Kate is a strong, feminine woman with a daughter and a husband; a strong family unit. For her, it was important to bring awareness to this campaign to keep families together. Women are a big integral part of the family unit, they keep and hold families together and are a source of strength.