Designer Q&A: Lonely

| Lingerie

We’ve loved the brash, bold, and undeniably hip sensibility of Lonely Hearts’ New Zealand based contemporary line since, well, since the beginning, so it’s no surprise that we’re head over heels for Lonely, the brand’s fresh+fierce lingerie offshoot. Lonely’s bold-yet-wearable, stunning-yet-supportive pieces make us feel confident, comfortable, and pretty damn cool.¬†Unsurprisingly, the woman behind them is a woman after our own hearts — lonely or not. We sat down with Lonely’s co-owner & designer, Helene Morris, to get her take on all things life, lovely, and lingerie.

designer_profile_lonely

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