You’ve heard us Journelle ladies wax poetic about the perfect lingerie wardrobe before. We’ll admit that our list of “essentials” might be a little, um, above average (yes, we tend to think of ultra-sheer thigh-high stockings and stunning silk pajamas as basic essentials…sorry we’re not sorry?). One thing we can all agree on, though, as absolutely positively necessary, is the demi-bra. Truly flattering on pretty much every shape and totally wearable under t-shirts and trenchcoats alike, it’s easy to understand why the demi is one of our favorite silhouettes ever. Whether we’re feeling daring or dainty, girly or glam, a classic demi is pretty much always just right. How often does that happen? Here, are our favorite ways to wear it right now.
Classic Coral
Mimi Holliday Bisou Bisou L’Amour
A traditional half-cup shape in this so-hot-right-now palette just goes to show Silk+Lace+Coral+Cream makes for one stunning demi.
Lighter than Air
Cosabella Dream
Featherlight mesh and sweetly simple lace conspire for a super-natural, supremely airy shape that’s the next best thing to naked.
Longline Beauty
Elle MacPherson Exotic Garden
Ingenious inset side-corsetry gives a va-voom boost to this lovely long-line demi’s dangerous plunging curves.
Italian Luxe
La Perla Donna Agata
Slender straps and swooping reverse-sweetheart band amaze while the Carrara marble lace and gilt brocade of this luscious bra read neutral under clothing. Classic sprezzatura.
Lacy Details
Stella McCartney Lara Stripping
The lightly molded cappuccino half cups make this demi wear like a t-shirt bra, while the subtly gorgeous lacy details give it some Friday-night sass.
Pop of Color
Huit Arpege
This classic French take on the demi (peek-a-boo spacer+petit long line oh la la!) goes haute couleur with a bit of saturated sunshine.
White Hot Floral Lace
Mimi Holliday Baby Cakes
Summer floral botanical lace in way-hotter-than-winter-white with all the right details? We’ve been waiting all year for a piece like this.









