We want you…to Free the Girls.

| Life, Lingerie

We all keep saying it, but spring is finally – hopefully – right around the corner. And if you’re anything like us, you’ve probably got a closet full of things that could stand to be tossed. And if you’re really like us, at least a few of those things are bras.

So, in honor of spring’s arrival + March being Women’s History Month, we’re teaming up with Free The Girls for the second year running to do some good – and get some new lingerie while we’re at it. Surely you’re all familiar with Madame Secretary Madeline Albright’s quote-turn-reminder, “There’s a special place in hell for women who don’t help other women” and thus, will want to read on.

Free The Girls helps women who have been rescued from human trafficking to earn a living selling second-hand clothing while going to school, getting healthy and caring for their families. What we do, is provide them with gently worn bras. What they do is send the bras to safe houses in Mozambique.

From March 18th to March 31st, bring in your sliiightly older bras to any one of our three stores and you’ll get 20% off a replacement. Sounds easy enough, right? And for all you Saturday do-gooders, stop by our UES store, March 23rd, from 9 am-1 pm with a bra (or six) and get a free bottle of Journelle’s very own lingerie wash in addition to 20% off new bras.

And because we know you’re going to share your charitable activities with all your friends on Twitter, why not mention @shopjournelle with the hashtags #journellebradrive #freethegirls and #springcleaning and get everyone involved? This is certainly one of those ‘The More, The Merrier’ situations.

Let’s knock out your spring cleaning, get you some new bras + help out some really worthy women at the same time.

Help us Free the Girls. In more ways than one.SpringCleaning_Blog_600x600