We’re always on the look out for beautiful, practical, supportive bras for our busty friends and customers. As anyone who wears a D cup or above will tell you, that trifecta is very difficult to come by. So imagine our excitement when we learned about British brand, Miss Mandalay. Created and run by a woman who wear an E cup, the brand focuses on designing for “women who want stylish & great fitting intimates in large bra cup sizes.” Founder and creative director, Lorraine Morton, was kind enough to answer our questions and give us an inside look at Miss Mandalay.
Tell us a bit about how and why Miss Mandalay started.
Many women dream about having bigger boobs but growing up as a slim size 8 (USA size 4) with E cup boobs was difficult, I did everything I could to hide them. I always needed to wear a bra but the choice in my size was so awful and trying to find a bikini that didn’t look a bra was just impossible. I was constantly researching trying to find fashionable brands to wear to no avail. Spotting this niche in the market formed the basis for what is now Miss Mandalay. I found bra shapes that fit great but then worked on making them look like they were designed for smaller bust sizes. I wanted to make bras that women felt proud to wear because they were as pretty as anything their less busty friends could buy. Our first collection was launched in 2005 and we’ve not looked back since!
Where does the name come from?
The name actually comes from one of my favourite hotels in one of my favourite cities, the Mandalay Bay in Las Vegas. As my surname is Morton, I’m also a Miss M but Miss Mandalay sounds so much better than Miss Morton!
Who is the Miss Mandalay customer?
The Miss Mandalay customer is a stylish woman, with a full bust, who desires something ‘more’, something cooler when it comes to intimates. She loves fashionable lingerie and swimwear but is not prepared to compromise on a pretty garment if it doesn’t fit well.
Who or what inspires you?
My own frustration of not finding the style of bras and bikinis for full bust sizes was my initial inspiration. Growing up with boobs and a love of fashion was quite difficult as all the bikinis I wanted to wear didn’t come in my size. Now my inspiration comes from our loyal customers who also love Miss Mandalay and feel as excited as we do to have a fashionable option when buying lingerie and swimwear.
What is your favorite piece from the AW12 collection?
My favourite piece from the Fall collection is the Amelie bra. We first ran this bra about 3 years ago and we’ve had weekly emails since from customers to bring it back. It’s a new shape we developed for a full bust, inspired by beautiful French lingerie so very different to other bras for a full bust. The lace on the cups has a slight stretch which offers a comfortable, forgiving fit yet the side satin sling projects the bust forward to give an extremely flattering silhouette.
What 3 lingerie essentials should every woman own?
A beautiful bra that fits, a beautiful bra that fits, a beautiful bra that fits!
What sets Miss Mandalay apart from other lingerie and swimwear brands?
Our brand was created by and is still run by a woman with a large bra cup size who designs products for other women who want stylish & great fitting intimates in large bra cup sizes. Since our launch in 2005 we’ve pushed the boundaries in swimwear and lingerie designs for DD+ sizes and have developed new shapes which have become staple shapes in full bust designs, referenced by many other bigger brands. The advantage we retain as a brand is that we are also busty so understand what our customers want and we make products we want to wear too!
Where do we see the brand in 5 years?
We don’t really want to change what we’re doing at Miss Mandalay, we just want to share our products with even busty women! We are excited to be stocking our brand at Journelle and hope that American customers will love our brand too. In terms of products we would see a much bigger Miss Mandalay collection in 5 years but still specialising in full bust sizes, ideally by then up to a K cup.