We always look forward to our annual Spring Cleaning Bra Drive, but this year we were especially excited. Not only were we able to offer our Journelles 20% off their lovely new bras when they brought in ones that were ready for retirement, but we had found an amazing charity that we couldn’t wait to work with. Free the Girls is a non-profit committed to helping women rescued from sex trafficking in Mozambique to become financially independent by selling used bras in the country’s thriving local markets. Lingerie and largesse? What could be better?
So we started spreading the word and crossed our fingers, hoping that people would love the concept as much as we did. And we were overwhelmed by the response! There were Tweets, Facebook likes, and blog posts galore! And the bras started pouring in from all over the country. 734 of them to be exact. So this is our “thank you!” to all of you. We couldn’t have done any of this without you and are so proud to have such an amazing group of women as our customers!